Q: Many consumers are willing to pay $100 for a perfume that contains $10 worth of scent because the perfume is from a well-known brand. Compare and select what kind of a pricing is the company depending on?
A: image pricing
Q: Hewlett-Packard is a highly respected brand. Many retailers want to be associated with the brand because of this reputation. What kind of power does Hewlett-Packard obtain due to this reputation?
A: referent
Q: A company positioned in the "middle" market introduces a lower-priced product line. What type of line-stretching is this?
A: down-market stretch
Q: The three criteria that determine whether a brand association can truly function as a point-of-difference are ________.
A: desirability, deliverability, differentiability
Q: A ________ is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organisations, information, and ideas.
A: product
Q: Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. This is an example of ________ differentiation.
A: employee
Q: Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding?
A: channel differentiation
Q: Which of the following channels is associated with the lowest cost per transaction?
A: Internet
Q: ________ call(s) for the producer to establish a schedule of discounts and allowances that intermediaries see as equitable and sufficient.
A: Price policy
Q: Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he/she expects the shoes to cover his/her feet and allow him/her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?
A: basic product
Q: ________ is a distribution strategy that can be effectively used during the growth stage of the product life cycle.
A: Building intensive distribution
Q: ________ pricing takes into account a host of inputs, such as the buyer's image of the product performance, the channel deliverables, the warranty quality, customer support, and attributes such as the supplier's reputation, trustworthiness, and esteem.
A: Perceived-value
Q: When hotels drop their rates on the weekends, then this form of price discrimination is known as ________.
A: time pricing
Q: Service quality depends on who provides them, when and where, and to whom. Thus, services are highly ________.
A: variable
Q: A dance school in Orchard Road teaches professional hip-hop and salsa) It is experiencing an increase in student admissions, which is leading to substantial improvement in profits. The school is going through the ________ phase of its life cycle.
A: growth
Q: A ________ is the set of all products and items a particular seller offers for sale.
A: product mix
Q: ________ are offered by a manufacturer to trade-channel members if they will perform certain functions, such as selling, storing, and record keeping.
A: Functional discounts
Q: BMW, Lexus, and Mercedes have been able to position themselves within their categories by combining quality, luxury, and premium prices with an intensely loyal customer base. These companies are employing a ________ strategy.
A: product-quality leadership
Q: One of the ways to change the course of a brand is to modify the product. Under product modification, ________ adds size, weight, materials, supplements, and accessories that expand the product's performance, versatility, safety, or convenience.
A: feature improvement
Q: Despite its weaknesses, markup pricing remains popular for which of the following reasons?
A: Many people feel that cost-plus pricing is fairer to both buyers and sellers.
RESULTS: 100/100 PERFECT!
A: image pricing
Q: Hewlett-Packard is a highly respected brand. Many retailers want to be associated with the brand because of this reputation. What kind of power does Hewlett-Packard obtain due to this reputation?
A: referent
Q: A company positioned in the "middle" market introduces a lower-priced product line. What type of line-stretching is this?
A: down-market stretch
Q: The three criteria that determine whether a brand association can truly function as a point-of-difference are ________.
A: desirability, deliverability, differentiability
Q: A ________ is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organisations, information, and ideas.
A: product
Q: Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. This is an example of ________ differentiation.
A: employee
Q: Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding?
A: channel differentiation
Q: Which of the following channels is associated with the lowest cost per transaction?
A: Internet
Q: ________ call(s) for the producer to establish a schedule of discounts and allowances that intermediaries see as equitable and sufficient.
A: Price policy
Q: Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he/she expects the shoes to cover his/her feet and allow him/her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?
A: basic product
Q: ________ is a distribution strategy that can be effectively used during the growth stage of the product life cycle.
A: Building intensive distribution
Q: ________ pricing takes into account a host of inputs, such as the buyer's image of the product performance, the channel deliverables, the warranty quality, customer support, and attributes such as the supplier's reputation, trustworthiness, and esteem.
A: Perceived-value
Q: When hotels drop their rates on the weekends, then this form of price discrimination is known as ________.
A: time pricing
Q: Service quality depends on who provides them, when and where, and to whom. Thus, services are highly ________.
A: variable
Q: A dance school in Orchard Road teaches professional hip-hop and salsa) It is experiencing an increase in student admissions, which is leading to substantial improvement in profits. The school is going through the ________ phase of its life cycle.
A: growth
Q: A ________ is the set of all products and items a particular seller offers for sale.
A: product mix
Q: ________ are offered by a manufacturer to trade-channel members if they will perform certain functions, such as selling, storing, and record keeping.
A: Functional discounts
Q: BMW, Lexus, and Mercedes have been able to position themselves within their categories by combining quality, luxury, and premium prices with an intensely loyal customer base. These companies are employing a ________ strategy.
A: product-quality leadership
Q: One of the ways to change the course of a brand is to modify the product. Under product modification, ________ adds size, weight, materials, supplements, and accessories that expand the product's performance, versatility, safety, or convenience.
A: feature improvement
Q: Despite its weaknesses, markup pricing remains popular for which of the following reasons?
A: Many people feel that cost-plus pricing is fairer to both buyers and sellers.
RESULTS: 100/100 PERFECT!
No comments:
Post a Comment